I love this — there is so much homogenous fashion, and the collegiate sweatshirt that has meaning to the wearer feels like a fabulous way to be authentic to oneself.
Two things that fascinated me; (1) how a designer jumping from different houses creates a flattening of fashion because they are bringing their POV to different brands and (2) college as a luxury brand!! College does feel like a luxury now and, especially, the older institutions that have cachet with their name/logo. But that cachet is probably limited to the US where we know what Harvard is 😉
Thank you so much for reading, Kelly! I think it’s a somewhat recent phenomenon, as designers (and everyone..) become brands unto themselves. I do think it’s maybe starting to overshadow the house and what it stands for! As we all search for meaning and authenticity, colleges that have been around for hundreds of years have become really legitimate cultural touch points! And Harvard is definitely more expensive and exclusive than a Chanel bag!
I love this — there is so much homogenous fashion, and the collegiate sweatshirt that has meaning to the wearer feels like a fabulous way to be authentic to oneself.
Thanks, Christine! Totally agree! And who can argue with how good the graphic design was/is?!
Two things that fascinated me; (1) how a designer jumping from different houses creates a flattening of fashion because they are bringing their POV to different brands and (2) college as a luxury brand!! College does feel like a luxury now and, especially, the older institutions that have cachet with their name/logo. But that cachet is probably limited to the US where we know what Harvard is 😉
Thank you so much for reading, Kelly! I think it’s a somewhat recent phenomenon, as designers (and everyone..) become brands unto themselves. I do think it’s maybe starting to overshadow the house and what it stands for! As we all search for meaning and authenticity, colleges that have been around for hundreds of years have become really legitimate cultural touch points! And Harvard is definitely more expensive and exclusive than a Chanel bag!