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Weekend Edition #28: School Spirit

Weekend Edition #28: School Spirit

Studying how school merch has become big business, and why

Lindsay Sword's avatar
Lindsay Sword
Oct 11, 2024
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Fashion Soup
Fashion Soup
Weekend Edition #28: School Spirit
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Hi!

I’ve been volunteering at my kids’ school store this week. Well, it’s been more than just this week. Last year, I was asked to join the parent committee and help design and order the product. I’m a merchant by trade so it was a strategic ask (lol), and of course, I said yes.1 I spent most of August sourcing vendors and placing orders, and we opened th…

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