Weekend Edition #28: School Spirit

Studying how school merch has become big business, and why

Hi!

I’ve been volunteering at my kids’ school store this week. Well, it’s been more than just this week. Last year, I was asked to join the parent committee and help design and order the product. I’m a merchant by trade so it was a strategic ask (lol), and of course, I said yes.¹ I spent most of August sourcing vendors and placing orders, and we opened th…