Weekend Edition #17
Unpacking the Unexpected Red Theory
Hi!
Red is a polarizing color. Throughout history, it has symbolized everything from power and aggression to good fortune and joy.1 It can convey danger (“red flag!”) and is used to communicate STOP. It catches our attention, which may be the evolutionary impact of our primate ancestors needing to see ripe red fruit among green landscapes to survive.2 For…
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