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Fashion Soup
Fashion Soup
(Long) Weekend Edition

(Long) Weekend Edition

#15 arriving early in your inboxes ahead of the holiday weekend

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Lindsay Sword
Jul 03, 2024
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Fashion Soup
Fashion Soup
(Long) Weekend Edition
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Hi!

Happy 4th of July. I’ve spent the early part of this week taking screenshots of brands’ websites, ads, and influencers on social media. Why? To help convey to our European design team how Americans really lean into a theme when it comes to getting dressed. (We’re in the middle of designing Summer 2025.) I’ve saved tons of images of flag sweaters, gin…

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